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The process is so robust that one could discern a fiber grown on one side of a road cotton textile from one grown on the other, he said. Authentication testing can take place at any stage of production, from spinning to finished merchandise, Tomkins explained. Supima now has a solution in place that deters the supply chain from blending it with other cottons, he added. Midyette said assuring the authenticity of Supima content in home textiles and apparel is something the organization has been focused on for decades. The Oritain technology allows our brands and empowers our customers to tell the story whether its about the quality of Supima, whether its about sustainability, whether its about the transparency of the supply chain. They can do all that. Another panel discussion covered the evolution of sustainability and traceability more broadly. Nina Nadash, Home & Interiors senior marketing manager for Lenzing, said awareness has now expanded beyond manufacturers into the retail brand sector. I can tell you level of conversations were now having at the retail level are something that we would have been having three years ago with suppliers, she said. Co-panelist Elana Taylor, account executive for Hohenstein Institute America, discussed how the demand for product testing continues to expand. Weve just opened a lab in Bangladesh, and were opening next month in India, she noted. Creating measurement protocols was also touched on in a session on how the textile industry is confronting the problem of microfiber pollution in the water system.

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Special report - Sahna Textile Industries, Bhiwandi

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